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Branding The United States of America

New Hampshire


New Hampshire’s flag depicts the frigate Raleigh, built in 1776 at Portsmouth as one of the first thirteen warships for a new American Navy sponsored by the Continental Congress. It’s also an homage to New Hampshire’s fishing industry, historically was one of the state’s main economic resources. The sun behind the frigate is an old state symbol of New Hampshire, which alludes to Portsmouth becoming a major shipbuilding center during years of war.

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