Branding The United States of America


The state flag displays symbols of Montana's history and natural beauty. The snowy mountains that gave the state its name feature prominently. Behind the mountains a pick axe symbolizes Montana's mining and farming history. Below the pick’s handle is another reference to mining history, Montana’s motto, Oro Y Plata, Spanish for “gold and silver.” To many, Montana is known for its expansive wilderness and unexplored frontier. Because of this many have adopted a new slogan, “The Last Best Place,” also featured on the new flag.

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