Branding The United States of America


The motto “Dirigo” (translated from Latin as “I Lead”) was adopted when Maine entered the Union in 1820. Since that time, it has been featured in several versions of the Great Seal of the State of Maine in conjunction with the North Star. The new flag design maintains a blue color field to reference the blue of the flag of the United States, while distilling the motto and North Star into a simple icon.

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