Branding The United States of America


The Hawaii state flag draws its iconographic inspiration from a Hawaiian Coat of Arms used during the 19th century. The central image is a triangular banner, which was often displayed by ancient Hawaiian royalty as a sign of nobility. Used in conjunction with crossed spears, it represents royal protection. The state motto, “Ua Mau ke Ea o ka 'Āina i ka Pono” (The Life of the Land is Perpetuated in Righteousness), is intertwined with the central icon. The depiction of a single star is a reference to the Great Seal of the State of Hawaii.

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